How to Find Your Niche


E124: How to Find Your Niche – Cris Chico




Cris Chico was born on the Island of Puerto Rico and moved to the United States while in 3rd grade. Living on food stamps and welfare did not diminish his dreams of financial success. … However, like most, he realized that to achieve the true American dream he had to become an entrepreneur. Cris Chico is a successful real estate investor in Florida who specializes in wholesaling in local and long distance markets. He rarely personally inspects any of the properties that he flips or meets with any buyers or sellers. In fact, most of the markets that he operates are thousands of miles away.



Show Notes



How can you find your niche? Our special guest Cris Chico provides some inspirational advice on how we can find what we naturally excel at and use that unique ability to become who we want to be and what we want to be. He also takes us through how he became so successful in the virtual real estate niche. This is an inspiring episode that you don’t want to miss! 





The Ultimate Sales Letter – Dan kennedy 






Read the Transcript Here

Title:   The Investor Mindset Podcast EP 124 – MASTER – 16 LUFS V2

Duration:   00:34:57

Interviewer:   Steven Pesavento

Interviewee:              Cris Chico


 [00.00.01] Steven: I’ve got some really exciting news; our operating partners on the commercial multifamily space have agreed to invite new investors in some of our future deals, we are proud to bring these institutional style opportunities to investors within our community. In order to have access to these investments, you have to sign up at And we have thousands of people who listen to the podcast, and we typically only allow 50 people to invest in each deal. So make sure you head over there right now because once we send out the email announcing our next deal, it’ll likely be sold out and oversubscribed. So get started at and I look forward to seeing you on the inside. 

[00.00.46] Narrator: This is The Investor Mindset Podcasts. And I’m Steven Pesavento. For as long as I can remember, I’ve been obsessed with understanding how we can think better, how we can be better and how we can do better and each episode we explore lessons on motivation and mindset for the most successful real estate investors and entrepreneurs in the nation. 

[00.01.08] Steven: If you want to be an expert in anything you need to figure out exactly what your unique ability is. What’s the one thing that you absolutely are the best at that you should put all of your time effort energy into growing?

Well, in today’s episode, we talk about that and more with Cris Chico, who is one of the world’s most well known experts in virtual wholesaling, going out and finding deals direct to seller all over the country. And in today’s episode, we’re going to dive into some of those strategies that have been working well for him and how he ended up getting to this point of realizing, picking one specific thing, marketing and working with other experts to pull all the pieces together and how you can do the same. It’s an inspiring episode. You’re not going to want to miss it. Let’s get to it. 

[00.01.58] Steven: Alright guys, welcome back to The Investor Mindset Podcast. I am extremely excited to have Cris Chico in the studio. How you doing today, Cris?

[00.02.05] Cris: I’m doing great, excited to be here with you. Thanks for having me on. 

[00.02.09] Steven: Yes, and as you guys know, Cris Chico is one of the early real estate coaches. And he is focused on virtual wholesaling, virtual real estate investing, where you can do deals literally from your laptop from anywhere from start to finish. And he’s streamline that method in a fully integrated system. He calls the virtual wholesaling method, and he’s shifted and modified that over the years. And we might get into some of the specifics here, but we’re really going to be diving into, you know, what does a veteran like Cris think is happening, you know, right now in the market, what are some of the things that he is applying himself and how does he think about these things? So we’re going to dive in right now you ready to go, Cris? 

[00.02.47] Cris: I am ready to go. Let’s do it. 

[00.02.49] Steven: I love it. So if we start off by taking a look back at your life, what events or influences from your childhood shaped who you are today?

[00.02.59] Cris: What influences, I think probably, that’s a good question. I think probably not having money was one of the big influences, because I grew up in Puerto Rico. And when I left Puerto Rico, when I was in third grade, we had just gotten running water inside the house. So whenever we took a shower as a child, I remember we had to go out to another outside structure in order to take a shower. I remember getting up in the middle of the night to go to the bathroom and we had to go to the outhouse and kind of watch wait for the cockroaches who scurry along. And so for me, when I came to Connecticut, and then eventually made my way to South Florida, I never really had any money. So for me, childhood was painful from that perspective, because, like I felt like I was missing out on certain things. And then also I saw that, hey, my parents were struggling and certain things finances would have made them better. So for me, a pain point was the money was the lack of money and the desire to go get some. 

[00.04.04] Steven: Yes. And would you ever let yourself go and live in that environment again? Or let your kids your family live there again, Cris? 

[00.04.12] Cris: No, I mean, I always think about that and about my daughters, I have two daughters, and I think about the life that they live and certain things that they are used to. And they don’t know the reality of what happens if you don’t have those things. But I think about kids who don’t have that, I think about kids who go to bed at night hungry, and who like a lot of the things that we’re grateful for. And so for me, it’s that’s one of the things I always think about, that I’m doing this not only for me, but I’m doing a really most important for my family and the people around me, because I want them not to suffer through the same thing I did when it comes to money. 

[00.04.49] Steven: What ends up creating a heck of a motivation, right? When you live in an environment like that. You can even look at things from two directions. You can either say, because I grew up like this can’t have anything better, or because I grew up like this, there’s no choice for me, but to go and build a better life. And it’s clear that you definitely want with the ladder and have created one heck of a life for you and your family. 

[00.05.12] Cris: Yes, the interesting thing about that is that if that motivation for money, though, however, there’s a particular model of achievement, right? There are two models of achievement, one model of achievement is that do have the model. If I do all these things, then I will have these things. And then finally, I’ll be that person I wanted to be so in other words, it goes where, hey, if I make all this money, if I do all these things, right, grow the business, go out and do all these things, I’ll finally have money. And when I finally have money, then I’ll finally be that person I’ve always wanted to be, and for a long time, that was me. And then what ends up happening is that’s where you hear the stories of all these Hollywood actors and these people that are really successful at the end, and then at the end of the day, they’re really miserable. Because it’s like having that life up on the wrong wall versus the model of achievement of the bee-do have model which is, you know, if I become that person today, then I’ll be able to do anything I want to do.

And I’ll finally have everything I want to have. But the dean comes first. So to a certain extent it was good. It was a good driver, but it’s also one that can get you into trouble because then it’s the opposite. I think of what the right model, they cheat they should be. 

[00.06.25] Steven: Oh, I love that. That is a huge thing. You guys, I hope that you’ll rewind that and listen, again, because when you can come from a place of who you have to be in order to do the things and therefore to have the life and things that you want. It’s a much better model. What was it that made that shift happened for you to realize that that was a better model of living? Or what was that moment that you kind of realized? Oh, wow, well, I’ve got a lot of things. I’ve been focused on the money but now I need to shift that focus.

[00.06.56] Cris: I mean, I think it’s different for everybody. I think it’s always a feeling of Oh, I thought that this success was going to feel a little bit different, right? Because if you hinge your success on, hey, it could be anything simple from Hey, I want to have all success and I want to drive a fancy car and live in a nice house or whatever that end goal that you put in place, then I think you just end up realizing it in the sense that it’s not what you thought it was going to be and or then does that always shifting horizon? If you think about the analogy of the horizon, that it’s always in front of us, but you can never reach it. It’s always perpetually shifting, right, no matter how close you get to it. 

And I think that if you have that the wrong model of achievement, then you just end up always chasing, always working and never really having that sense of fulfillment. And I think, I don’t know how when I realized it, I don’t think it’s a I can’t remember when but I think it was definitely through the use of mentors and people that I have as mentors in the past. Maybe realize that and then you started the shift that model. 

[00.08.02] Steven: Yes, that’s beautiful. It’s one of those things where I’ll find myself falling back into that place of thinking, what I have to do in order to, have the things that I want and start being the person. But when you can just break that up when you can have that moment of checking yourself and bring yourself back that’s really, really strong. So tell the listeners here a little bit about your background in real estate, and what your primary focus is, as an investor. When did you actually start doing real estate Cris? 

[00.08.31] Cris: Well, I mean, I ended up starting real estate as an agent. Initially, I went to college, I dropped out of college; I went to work as a real estate agent. I was horrible as a real estate agent. I’m a horrible salesperson, even though you and I can have a really intelligent conversation and you think Oh my God, if Chico was trying to sell someone, he’d be great at it. I’m not because I procrastinate. And I will organize my CRM in my Lead System all day long and never call anybody, so I’m not the right type of personality for sale.

So I ended up going back to college, got a degree in accounting, and then went back to the workplace. And within six months realized that, it wasn’t for me, and then went back into real estate again to give it one more shot. And then we ended up happening is that by luck, I had a friend of mine that was in charge of selling properties for the banks once they got him into foreclosure. And so he got me in as a real estate agent helping them. And that was great for me because again, I tend to be more mechanical in nature, more systems oriented, and I was very much a systems oriented type of business versus the general public. 

And then eventually, the guy that was buying most of my deals when I was an agent, said, Hey, why don’t you come work for me, and I’ll teach you the ropes. So I went to work with him for a year. I did about 55 transactions in a year for him. I didn’t make that much money. He made most of the money but he gave me the experience of 55 deals. If you think about to do 35 deals, you have to look at how many deals you have to look at to do 55 deals. So I got a lot of experience.

Then what ended up happening is that then I saw that the banks were not getting as many foreclosures, because as the values rose, then that means that the banks were getting less and less inventory. And that’s when I decided to go out and try and find private owners that were willing to sell their property at a discount. I always think about pivotal moments, you always think about paper moments in your life. And one of the pivotal moments was me deciding to, to go with the investor that said, Hey, why don’t you come and work for me. And another pivotal moment was when I decided to, when I decided to come across a guy by the name of Dan Kennedy, who teaches direct response marketing. And I picked up a book, which I always highly recommend called the ultimate sales letter by Dan Kennedy. And that’s a book that I use in order to learn direct response marketing. 

  And that skill I was thinking about valuable skills that you can learn that will take you that will carry on throughout your lifetime. And that’s one of those skills, the ability to you know, I’m not a great salesperson, let’s say if you hire me to call and call People, I mean, you’d be like Chico, get out of here, you’d not call anybody just sitting around all day, like 30 rounds. But I know how to sell like it printed; I know how to sell, like, in a different way. And that could be anything. But you know, that’s how I learned direct response marketing. And I was doing postcard marketing for the most part for many, many years. And then, you know, realize that it’s sort of think about the fact that everybody’s online. You know, when my mom said that she had a phone and she was on Facebook, I said, you know what, maybe property owners are probably online. And then I studied Facebook and then pivoted to where now I only do online marketing. And I teach that to real estate investors and how to get online. And I think, you know, I always say that the best advice I can give anybody is always, you know, I think that learning how to learn how to snowball and marketing is also an invaluable skill. 

Because no matter what happens, no matter what platform you’re on, it’s like learning the language of real estate. You know, the basics of real estate is you know how to do a contract and no matter what strategy you use, That is a strategy that applies across the way for your, whatever niche you’re in. So I’m a big, you know, from a mindset perspective, I’m always looking for what is that valuable skill that could serve as a foundation and a building block for other things that you might be involved with? 

[00.12.12] Steven: Yes, I think that is, it’s cool to see the progression, right. And for you guys out there who are listening, think to yourself, well, hey, someday I want to be like Cris, or someday I want to be like so and so. It doesn’t all happen overnight. It builds, right, you jumped in with a mentor, and you chose to not make a lot of money there. But you wanted to get that experience. And that experience ended up leading you to being one of the go to people in this specific niche of virtual wholesaling, right virtual investing. So I think that it’s amazing to see how that’s coming together. What markets are you focus on yourself, or are you putting 99% of your time into helping other people make sure that they can get their businesses, you know, to exactly the point they need to be on the virtual flat. 

[00:13:01] Cris: So I do two things. Number one is that I don’t have my own internal, what  I do is I’ve the specific partners that I work with, and I generate leads for them and I take a percentage of the deal rather than me. It’s a decision. You know, some people build other real estate business where they have a team and they’re managing the whole entire spectrum of the business for me, it’s not something that really uses me until for me I’d rather generate the leads, I pass them on to other partners and I get a percentage of those deals, and I stay inside of my wheelhouse because I think that’s very important for people to know is where are your strength? What is it that you like to do?

And then I also teach other teach real estate investors really how to get started with online advertising, and specifically Facebook. Like I said, once you learn one platform, you learn them all. I think Facebook is the easiest platform to learn. And that’s, you know, one of my focus is on teaching real estate investors how to get online. And me I always I get excited whenever, if I can take you from zero never knowing anything about Facebook, I said what’s on your phone, helping you put the mask together and getting your first deal for me? That’s exciting for me because now I’ve opened up your world because now you have a capability now that now can take you further. 

[00:14:15] Steven: Yes, well, it’s so important for us to figure out what is going to be our niche. Right and understanding what those strengths are right? Because for somebody, they might say, hey, well, my niche is flipping or my niche is single family or my niche is this specific market of Raleigh, North Carolina. But what you’ve done is you’ve actually got a niche within a niche. And you said, Hey, I’m going to figure out how do I find leads for people who are doing, you know, direct to seller marketing, and how do I be a part of their system that way you can do just your best, your best work and how do you go about figuring out what that strength is? if somebody doesn’t know, where should they start to start figuring out Hey, this is the stuff I I really need to be doing and this is stuff I don’t because I think a lot of people are unconfident about that feeling of well, where are my strengths? 

[00:15:06] Cris: Yes, I mean I’m a big fan of the Colby index, you could take that test, and a few other ones do the same thing. I think the first thing is understanding how you work. So, you know, I’m not a big fan of say, going with your passion you go with, hopefully, there’s an intersection of passion and opportunity, but I think opportunity is better number one, and then what you have to do is figure out how you best work inside of that opportunity. So for me, I’m very mechanical in a Colby test, I am a high researcher and high Fact Finder, which means is that I’m not going to battleship if you told me, Hey, I got a great idea. I’m going to research the crap out of that idea. Figure out all the nooks and crannies and then I’m going to organize it and then finally I’m going to take action. 

And that’s great for me. Sometimes, even you have to figure out how you work best and so for me, I applied that to the real estate. And so for me, because of my nature, I became good at marketing. And I always say that for me that’s the thing that I’m really great at I became great at marketing. And I look at that as I don’t like to say, my best advice is to be more methodical and figuring out how you like to work. And so those tests like the Colby index, I’m trying to think about the other ones that are available with this profile to try to get an understanding, okay, how do I like to work? How do I like to approach things? And then figure out then what is the best opportunity out there? And now how is it that I can best work inside of that opportunity? And who are the other ones that I need inside of that opportunity? So then that way I can fully take advantage of it. Does that make sense? 

[00:16:45] Steven: Oh, it makes so it makes so much sense. So it’s really kind of like using some of these tools, like the desk like Colby, like many of the other personality profiles out there to understand what are some of those areas that you’re naturally strong at? And then, looking at it and saying, hey, do I agree with, this does this feel like this is in my sweet spot. And I think something that is pretty controversial is this whole idea of passion versus opportunity. But talk to me a little bit more about that. Obviously, what you’re really saying it sounds like is that opportunity is more important than something you’re passionate about. Because if you’re good at it, maybe you’ll develop some of that passion or, you know. 

[00:17:26] Cris: I think every opportunity, for example, if you think about, I’ll use me as an example. So I have done more deals through others and I have myself so but that means is that even when I got started in real estate investing, within about six months, I realized that I don’t want to talk to any more sellers or buyers. It’s just not for me. And this was back in 2005 when even back then there was no acquisitions managers and all that other stuff that we have right now in industry. So I ended up going out and getting a bunch of friends of mine that were interested in making money. They were handling all the calls for the sellers and then what I was doing is I was doing what I did best which is I put the backend systems in place I was doing the marketing I had everything down running and then they were handing all the leads and dealing with all that stuff. 

And so for me, I looked at it as okay this is a great opportunity. I know that I don’t like to you know, if you if you don’t want to give me some leads, they will sit at my desk and they will rot away and then we just you know, so I just figured out okay, this is this is okay, this is how I work and so how is it that I can get somebody else to help me with that initially when that happened though? It was it was by luck. It wasn’t because a lot of times what ends up happening is that you can end up beating up yourself by because he said well gee, I should be a better salesperson I should follow up with people and look at you Chico, you’re such a such a dim light you should be you know, a better salesperson and then at the end it’s a negative thing versus you are understanding of this how I work. I’m perfectly okay with the fact that I’m horrible at follow up and horrible. It’s a But that’s just me. And you have to be willing to accept that. So I think that the, that those, it’s a combination of using those to kind of put your give you the right filter. 

  Going back to your initial question is, I just focus on what’s the opportunity? And what’s the way how I like to work? How can I apply that into this opportunity, and then to get others to be able to help me with the other parts of it?

[00:19:22] Steven: I’m just figuring out what that leverage is so that you can just focus on that sweet spot, you know, and really get the job done. That makes a lot of sense. 

[00:19:32] Cris: Yes, in our industry, like, for example, I have no desire and I know that it would be horrible at it for me to say, build a sales team and have like five or six boys or girls that I’m managing, they’re making calls to sellers and everything else. That’s not me, you know, so for me understanding that and not feeling bad about it being I’m perfectly okay with that because that’s not the business that I want to run. I want to run another type of business, and that’s perfectly fine with me and then somebody else who wants to do that. That’s it. Perfectly fine for them, you know, so you have to figure out where your sweet spot lies inside of that opportunity. 

[00:20:04] Steven: I can definitely appreciate that. What do you think are some of the big misconceptions people have when they’re thinking about maybe going into virtual wholesaling or virtual investing that they really need to be able to overcome?

[00:20:16] Cris: Every, regardless of its virtual wholesaling any other opportunity. I think it always begins with mindset, right? Because it’s many times we do or don’t do what we believe ourselves are capable of right. And so then with virtual wholesaling, specifically, many times it’s, I think that combination of people put obstacles in front of them, when they’re  either not even there at that point in time, or they’re  completely illegitimate. I’m a big fan of a concept called just in time learning. 


For example, if you and I started together, and I was coaching you on becoming a real estate investor, and then you haven’t done anything, and you asked me, Hey, I don’t know how to read a HUD statement. And I will tell you, there’s no reason for you to learn how to read a HUD statement because you haven’t we haven’t even gotten to the first step that’s all the way at the end. So I’m a big fan of just in time learning, a lot of times people work on, they like just in case learning, absorbing a bunch of information.

And so I’m a fan of just whatever’s in front of you, your next step you focus on, and then at the same time is the other part of part of it is just a lot of it is just its mindset. And it’s tough. It’s hard to troubleshoot mindset, because I always say that it’s always hard to be your own doctor, because I think that’s where one of the things that perhaps has held me back over the last couple years is because I tried to be my own doctor, you always need somebody from an outside perspective that will say, you know, Chico, I can’t believe that You’re such an idiot doing this. How could you even and I’m like, Well, I don’t know, that sounds like a good idea. But you need something you need an outside person. And so I think that the other part of it is, I think outside counsel to be able to guide you and let you and push you to ignore all your limiting beliefs and the entire gunk that’s happening in your head because you’re too deep into the forest to realize any of that stuff.

[00:22:04] Steven: Yes, people get caught up on that Chico. And I know that when I was getting started, I was really caught up on that front where I thought, Hey, I can figure it all out on my own. All this information is available. There’s a plethora of it out there. I don’t need anybody else to show me the way or anybody be able to call me on this, you know, what do you think? What would you say to those people who say, Hey, I can’t afford to spend, you know, 100 or $1,000 or 10,000 on coaching? Because Well, I just don’t have the money or I don’t want to spend the money on that. 

[00:22:37]Chico:  What is the difference here, you don’t have any or you don’t want to spend? You don’t to spend is a there’s a confidence issue. And the confidence issue could be two things. Number one is you’re not confident in the person that you’re talking to about coaching and that could you know, that could be very well fixed by you potentially going out and talking to a few people and figuring that out. Could be that you’re not confident about your own self, right? Because a lot of times, you know, we might say, Hey, you could you could have a lot of negative self talk that says, Oh, you know, I’m not even going to get started. Because I know that whenever I get involved with anything like that, then I always end up not following through and, you have so you have all this negative self talk that happens. 

  I think that, I pay a lot of money for coaches, if I told you, I paid I paid a significant amount of money. So you know, I think it’s significant on a monthly basis for a coach. And that helps me like, I would say, you pay when you pay, you pay attention. And to me the amount of I come in to my coaching calls with my coach fully prepared. I listen to what he has to say, if he was doing it for free, I probably wouldn’t listen. So I think that there’s a certain amount of accountability that happens and for everybody is different, right? For me, I pay a certain amount of money that may not be feasible for you, but maybe for you. It’s Hey, if you had to spend $500 a month for coaching that would really stretch you, it’s all relative. But I’m a big fan of having counsel. Not just and I’m a fan of many times, I’ve had three coaches at the same time, because I’ve had one for mindset, one for business, one for this. And so I’m more in the mindset of accelerating success. 

I’d rather you know, if you have a course for sale, I’d rather say, Hey, can I pay you two grand, and just have an hour and then you just shortcut everything I need to know and I don’t have to spend, you know, two hours, you know, 10, 15 hours going through this course. But I think that’s also a habit, any muscle that you build up the muscle of investing, and putting yourself in that situation, it just builds that muscle. So I would say a coaching could be also be doesn’t have to be one on one. It could be that you buy somebody information, and now they’re your coach, you could buy Tony Robbins program. He’s your coach, he’s coaching you directly, but you made that investment you may be stretch your finances, but now you’re going to pay attention.

  So there are various degrees of it, but I always say that success is never one thing. And I think that’s the problem. Everybody’s always looking for one thing, you know, if I only had in real estate, if I only had this list if I only had this postcard, and I will say it’s always a combination of things that come together, the, and also in the right recipe. So if you were to come to my house and I say, I’m going to cook your steak dinner, and I went ahead and I had the steak and I had the seasonings and everything else and I cooked it for you. I took I put it in the oven, took it out, and then I gave it to you to eat and you’d be like, Yes, it’s pretty good Chico, I like it.

But now if I had if I had Gordon Ramsay come to my house, and he cooked a steak for you. And he took the same exact ingredients, and he took the steak and the seasonings, and then you got it. And you put in your mouth and you’re like you fainted because it was so good. Right? What makes the difference, right? It was the same ingredients. 

And so I think that it’s what makes it difficult is because it’s not only it’s never one thing, it’s always a combination of things, but it’s always a combination of all those things coming together in the right way and the right recipe. That will create success. And if you try to do that on your own, then you eventually will get it. But you’re going to go through a lot of pain, suffering and a much longer period of time in order to get to where you want to be.

[00:26:09] Steven: Yes, if you ever end up getting there at all, and not giving up along the way, because, it can happen, right? It’s hard to stay in the pocket. And sometimes you get on a call, I get on a call with my coach, I had one right before this, and my whole mindset about the whole week. And I focus on mindset all the time, but this person was able to see things that I wasn’t able to break through. So I think that’s really powerful. He talked a lot about success. Let us know, how would you define success? What is success to you? 

[00:26:38] Cris: Success for me is progress. That’s, you know, I mean, that’s how I measure success, you know, moving forward, I think just progress. You know, I think that that’s that should be success for everybody. Because if as long as I’m, I haven’t gotten my job as long as I’m moving on. Forward toward goal and I am progressing, then to me that’s success. And so that’s my definition of success. 

[00:27:05] Steven: Mm hmm. That is a great definition. And with that definition, do you feel successful? 

[00:27:10] Cris: Yes. I always feel successful because I’m making progress every day. 

[00:27:14] Steven: Mm hmm. I like to hear that. Cris, I like to hear that. What are some of your Keystone habits, the things you do on a daily or weekly basis that have led to some of that success? 

[00:27:23] Cris:  I’m more methodical about things. So for me sake about Keystone habit is I look at my utilization of time, right. And so number one is I always plan the night before look at my schedule and look at my things to do and I figure out what are the most three most important things. Number two, I’m a fan of the phrase, if it’s not in your schedule, it doesn’t exist. So if you tell me Hey, Chico, I’m committed to working out every day and I say, well show me your schedule when you go to work out. If there’s nothing there, then I say you don’t have a plan to work out. You just have a hope and a dream to work out. And so I’m more than that article in the sense that I don’t tend to be go air goal oriented, I tend to be process oriented.

Right, so in other words, so for me the Keystone habit of trying to put everything in my calendar, trying to block everything out every single minute of the day is blocked out, including dinnertime dinner with the family, etc. So I’m a big fan of that. I’m a big fan of working out and staying physically fit. And having that be an important part of the process of a gym here at the house. And so my wife is here home with the kids. So every day, lately, at three o’clock in the afternoon, we work out so I have that in my schedule. 

And I also am not a fan of the and I did a video on this today. I’m not a fan of the Oh, I’m going to get up at four o’clock in the morning to do my meditation. And then I’m going to write in my journal and I’m going to do this and I’m going to do that and then 10 o’clock rolls around and you’re exhausted from all the other things you do and there’s nothing wrong with every way to do that. I’m more of a look. You figure out the three things you got to get done. Figure out the most important thing. get up in the morning. Have your cup of coffee. If you don’t drink coffee, then you’re an alien. I don’t know who you are, but I drink my coffee, I drink two cups of coffee. And then I get right to work. And then I work out in the afternoon. It’s kind of like once, but I’m in the ER, I’m going to get to work. 

  So for me, I’m highly disciplined, highly process oriented, and process driven, and you got to figure out what works best for you. So I’m more regimented. The example I could give you, is I’ve been trying to work out forever. Recently, I kind of fell off the wagon, and I would go to the gym and I couldn’t, you know, oh, let me do this. Now do this. And then recently, our last couple months, I’ve been better at it only because now I have a specific plan. Like I’m going to work out these days. This is why I do so to me. I think that even though you may not be as anal retentive as me, I think that everybody would benefit from some certain level of discipline, and a regimented schedule that lays out specifically what you’re looking to get accomplish and when you’re going to get accomplish it because again, if it’s not in your schedule, it doesn’t exist.

[00:29:58] Steven:  Yes, that discipline equals freedom is so true. And it’s like if you don’t have it scheduled and you don’t honor the schedule, most the time, the stuff doesn’t happen. If you’re not able to track what you’re doing and doing it with some kind of purpose and process, then it’s kind of like, well, what’s the point of even thinking about doing it, if you’re not going to commit yourself to actually make it happen?

[00:30:19] Cris: I agree. And then also, the last thing I was going to mention is building your commitment muscle. Meaning that I think for most people, they’re weak at making commitment to themselves and keeping them. So if you think about it, if you make a commitment to yourself, and then you’re in the habit of not keeping your commitments, then you’re unwilling to make bigger commitments. 

So in other words, if I know that when I make a commitment to myself or somebody else that I’m going to follow it come hell or high, you know, that doesn’t matter what happens, then a little by little I’m building up that commitment muscle where then I’m going to make bigger and bigger commitments in terms of my goals and aspirations and everything else. And so that’s the other thing is always constantly working on keeping Your own internal commitments, which then help you make bigger commitments to yourself and to others and with regards to your goals. 

[00:31:05] Steven: Hmm, I like that. I like that a lot. We’ve made it to the growth rapid fire round where the questions are quick, but the answers don’t need to be. Tell us, Cris, what’s a book that’s impacted your life the most or one you’re excited about right now. 

[00:31:18] Cris: I’m excited about straight line leadership by a guys whose name I cannot pronounce. Really great book. He studied landmark education and the book is a derivative of that, but it’s a really great book. I’m really liking the book going through it right now and highly recommend it for anyone. 

[00:31:35] Steven: Inspiration, what impacts have mentors made on your life? And how do you recommend others go and find mentors 

[00:31:42] Cris: That mentors have had in my life is just allowing me to think differently than then the way I’m perceiving things. I think it’s a perception issue many times right. So a mentor helps you see your problem in a different way, which then removes the obstacles that perhaps maybe start getting in your way? 

[00:31:59] Steven: And how do you look at going out and finding great mentors? 

[00:32:01] Cris: I’m just open. I’m always looking.. It’s almost like as if, if you had a company, I’ll tell you what, like, when you have a company, they say, what is the best time to hire? There’s never based on a hire, but you’re always looking for talent. So that’s how I look at it. I’m always looking for mentors, like I’m walking around with my wallet in my hand, looking for another one, right? Because I want that because I know that it’s a shortcut to success. So I’m always looking.

[00:32:27] Steven: I like that Me too. So yes, and you got to keep your eyes open for those folks. And finally finishing on this purpose. What drives you to live your best life every day?

[00:32:38] Cris: I just think it’s progress. You know, we don’t like to me it’s, it’s what drives me is I’m a curiously I’m a naturally curious person. And so I’m always ingesting information and ideas. That Reed Hoffman, who created Priceline. He has a great concept that he talks about idea sponging, which is ideas finding is how he came up with Priceline, because he looked at the produce industry. And he looked at expiring bananas and after the banana was rotten, then you couldn’t sell it. And he said, What do you guys have anything to happen to the airplane when the door closes, and the seat is no longer available, that means it expired. So you have to apply the same principles for four bananas into the airline industry. And so that’s one of the things that I think it helped me because I know a lot about a lot of things. And a lot of times you bring in all those disciplines. 

  So for me, I get excited by learning and learning new things and figuring out new things. And then and then making progress on those things. That’s really what my joy is.

[00:33:40] Steven: Progress. Such a beautiful thing to finish on. Thank you so much for joining us, Cris. Where can people find out more about you or get in touch? 

[00:33:48] Cris: They can Google me and Google will tell you where I’m at. You can find my YouTube channel, you can go to but just Google my name, and you can get to my YouTube channel and Google will let you know exactly where I am 

[00:34:07] Steven: Great and will include all that in the show notes as well. So thank you so much, Cris. Definitely appreciate this. And a reminder, you guys, I’ll leave you the same way I always leave you, you know, live a life worth inspiring others and you can do so today by applying some of the strategies that Cris and I talked about right here and your life and moving forward in the right direction. 

[00:34:30] Narrator: Thank you for listening to The Investor Mindset Podcast. If you like what you heard, make sure to rate, reviews, subscribe and share with a friend. Head over to to join the insider club, where we share tools and strategies from the top investors and entrepreneurs and how to take it to the next level.